When someone needs a new roof or emergency repair, the first thing they do is pull out their phone and search online. If your roofing business isn’t showing up—or if your website or reviews don’t inspire confidence—you’re losing leads to the competition.
The good news? You don’t need a huge budget or a marketing degree to stand out. With a few smart strategies, you can consistently attract qualified leads and turn clicks into booked jobs.
At BuildPro Media, we help roofing contractors grow with proven digital marketing tactics tailored for the trades. Below are our top 6 tips to help you get more roofing leads—starting today.
#2: Optimize Your Website for Local Search
Why Local SEO Matters
Most people looking for a roofer aren’t searching for just any contractor—they’re searching for one near them. That’s where local roofing SEO comes in. When your website is optimized for local searches, it’s easier for potential customers to find you when they need you most.
How to Improve Local SEO
Want to show up in search results when someone types “roof repair near me”? Here’s where to start:
- Use local keywords: Include your city, county, and surrounding service areas throughout your website—especially on your homepage, service pages, and in meta descriptions.
- Create location-specific pages: If you serve multiple cities, dedicate a page to each one. For example: “Roofing Services in Springfield” or “Emergency Roof Repairs in Rivertown.”
- Add schema markup: This is code that helps search engines better understand your business details like your name, address, phone number, and services.
- Make it mobile-friendly: A large percentage of local searches happen on mobile. Make sure your site loads fast and looks good on phones and tablets.
Local SEO is one of the most powerful tools roofers have—and it’s completely in your control. When done right, it can deliver steady, long-term traffic without paying for every click.
#2: Claim and Optimize Your Google Business Profile
Stand Out in the Map Pack
When a homeowner searches for a roofer in their area, Google often shows a “map pack” of top local businesses—right at the top of the results. If your Google Business Profile (formerly Google My Business) isn’t fully optimized, you could be missing out on a ton of high-quality leads.
Make the Most of It
Your Google profile is more than just your address and phone number. It’s a powerful lead generator when used correctly. Here’s how to stand out:
- Fill out every section: Include business hours, service areas, categories, and a detailed business description.
- Add high-quality photos: Show off your work, your team, and even your vehicles. Photos build trust.
- Post regular updates: Share offers, seasonal tips, or recent projects to keep your profile fresh and active.
- Collect and respond to reviews: Reviews build credibility. Always thank happy customers—and professionally address any concerns.
This profile is often the first impression someone gets of your business. Keep it updated, accurate, and engaging to turn views into phone calls.
#3: Invest in Paid Ads for Quick Wins
Google Ads for Roofers
While SEO takes time to build momentum, paid ads can deliver instant visibility—especially for high-intent searches like “roof repair near me” or “emergency roofer open now.” Google Ads allows you to appear at the very top of search results, right when someone needs your services the most.
Tips for Better ROI
Done right, paid ads can be one of the fastest ways to get more roofing leads. Here’s how to make them work for you:
- Target the right keywords: Focus on high-converting terms like: “emergency roof repair [city]” or “roof leak fix near me” or “licensed roofer in [city]”
- Use location and call extensions: These help potential customers call you or find you with one tap.
- Write compelling ad copy: Highlight what sets you apart—like free estimates, fast turnaround times, or 24/7 availability.
- Set up conversion tracking: Know exactly which ads are generating calls, form submissions, or quote requests.
Pro tip: Pair paid ads with a well-designed landing page. The smoother the customer journey, the more likely they are to book you on the spot.
#4: Build Trust with Reviews and Testimonials
Social Proof Drives Sales
Let’s face it—roofing isn’t a small purchase. Most homeowners want to feel completely confident before choosing a contractor. That’s where reviews and testimonials come in. A strong reputation online can make the difference between someone calling you… or the roofer down the street.
Ways to Get More Reviews
You don’t need hundreds of reviews to build trust—you just need consistent, authentic feedback. Here’s how to get more:
- Ask at the right time: The best moment to ask is right after a job well done, when the customer is happiest.
- Make it easy: Send a direct link via text or email so they can leave a review in just a few clicks.
- Incentivize your team: Encourage your crew to remind happy customers to leave feedback.
- Feature reviews on your website: Highlighting positive testimonials on service pages or in a dedicated reviews section adds credibility instantly.
Don’t forget to respond to reviews—even the not-so-great ones. Professional, polite responses show that you care about your customers and your reputation.
#5: Create Helpful, Localized Content
Educate, Don’t Just Sell
Content marketing isn’t just for big brands. When you provide helpful information that answers your customers’ questions, you build trust and improve your search rankings. A strong content strategy positions your roofing business as the go-to expert in your local area.
Roofing Content Ideas That Attract Leads
You don’t need to write a novel. Just focus on topics your ideal customer might search for:
- “How to Tell if Your Roof Has Storm Damage in [City]”
- “What’s the Average Cost of Roof Repairs in [Your Service Area]?”
- “Do I Need a New Roof or Just a Repair?”
Tips for better results:
- Use plain language—no jargon needed
- Answer common customer questions in each post
- Include internal links to your services
- Mention your location naturally throughout the content
Google loves fresh, relevant content—and so do your potential customers. Blogging even once or twice a month can drive long-term traffic and leads to your site.
#6: Stay Active on Social Media
Be Where Your Customers Are
Homeowners are more likely to trust and hire a roofer they feel familiar with—and social media is the perfect place to build that connection. Platforms like Facebook, Instagram, and even TikTok can showcase your work, humanize your brand, and keep your business top of mind in the local community.
Easy Social Wins for Roofers
You don’t need to go viral to make an impact. Just stay consistent and authentic:
- Post before-and-after photos of recent jobs
- Share customer testimonials or video reviews
- Show behind-the-scenes clips of your crew at work
- Offer seasonal tips (e.g., “3 Signs Your Roof Might Not Make It Through Winter”)
- Run local promotions or giveaways to boost engagement
Keep things visual, engaging, and relatable—and always link back to your website or contact page.
Wrap Up: More Roofing Leads Start with Smart Marketing
You might be the best roofer in town—but if potential customers can’t find you, you’ll keep losing jobs to the competition. The good news? Getting more leads isn’t about gimmicks or guesswork. It’s about having the right digital strategies in place.
By optimizing your website for local SEO, investing in Google Ads, staying active on social media, and building trust with reviews and helpful content, you’ll put your business in front of the people who need you most—right when they’re ready to hire.
Need Help Growing Your Roofing Business? At BuildPro Media, we specialize in marketing for home service pros—especially roofers. From custom websites and local SEO to high-converting ad campaigns, we know how to get you more calls, more leads, and more jobs.
Let’s build something great together. Contact us today to schedule a free consultation and start turning clicks into customers.