You just finished a gorgeous door installation in a home in Asheville, NC. The homeowner’s thrilled. The new entry door looks sharp, seals tight, and totally transformed their curb appeal. Then… you drive off and move on to the next job.
That’s a missed opportunity.
Every door you install is more than a job—it’s proof. Proof that you show up, do great work, and solve real homeowner problems. It’s trust in action. And yet, most of that marketing gold gets buried in your phone’s photo gallery or forgotten before the next call.
But what if you could turn each install into content that brings in more leads for months—or even years?
In this post, we’ll show you how to create a simple, repeatable workflow that turns every door installation into a lead magnet across your website, social media, and Google profile. Whether you’re in Sacramento, Tampa, or Tulsa, the strategy works—because it’s built around what you’re already doing.
Step 1: Snap Before-and-After Photos (Yes, Every Time)
Nothing builds trust faster than showing your work—and door installs are perfect for it.
Every job you complete is visual proof that you do quality work, solve problems, and show up when you say you will. So before you pack up your tools in a home in Fort Collins or Fayetteville, grab your phone and take a few quick photos.
Here’s how to make it easy:
- Snap a wide-angle “before” shot before you get started
- Take an “after” photo from the same angle, same lighting if possible
- Clean up the area and make sure the new install is the clear focal point
- Add a quick note about what the homeowner needed and how you solved it
These photos don’t need to be professional—they just need to be consistent and clear. When shared online, they become visual testimonials that show potential customers what you can do for them too.
Step 2: Write a Quick Job Recap for a Blog or Case Study
Once you’ve got your photos, turn that finished install into a short story your future customers will actually care about.
Don’t overthink it. Just write a quick 300–500 word summary of the job. Include what the homeowner needed, what solution you provided, and where the job took place.
Example:
New Front Door Installation in Boise, ID: Better Security & a Fresh Look
We helped a homeowner in Boise upgrade from an outdated wooden door to a fiberglass option with better insulation and a modern finish. The result? A safer, more efficient entryway—and a big boost in curb appeal.
Make sure to naturally include keywords like “front door installation in [City]” or “sliding patio door replacement near [Area]” for local SEO value.
This recap becomes the core of your content. It can be published as a blog post, added to your project portfolio, or even linked to from your service pages.
And the best part? You’re not writing fluff—you’re showing real, local proof that you know what you’re doing.
Step 3: Turn That Recap Into a Google Business Post
Once your recap is live on your website, repurpose it into a quick, engaging post on your Google Business Profile. It only takes a few minutes, but it gives Google a fresh signal that you’re active, relevant, and working in your service area.
Here’s how to do it:
- Pick one great photo from the job
- Write a 2–3 sentence version of your recap
- Include the location and service type
- Add a strong call-to-action like “Need a new entry door in Vancouver? Get a free quote today!”
Example:
Just finished a fiberglass entry door installation for a family in Vancouver, WA—more insulation, more security, and a huge curb appeal boost. Thinking about an upgrade? Let’s talk.
Google loves seeing consistent, hyperlocal updates. Posting weekly (even bi-weekly) is a simple way to stay visible in map results and stand out from competitors who let their profiles go stale.
Step 4: Answer a FAQ From the Job
Every install comes with at least one good question from the homeowner. Don’t let those questions go to waste—they’re the perfect fuel for FAQ content that builds authority and helps with SEO.
Let’s say you’re replacing a patio door in Charleston, SC, and the homeowner asks, “Is vinyl or fiberglass better for coastal weather?” Boom—you’ve got a blog post, a website FAQ, and a social caption in the making.
Turn it into a short, helpful answer: “Vinyl is affordable and low maintenance, but fiberglass tends to hold up better in high-humidity, salt-air environments like Charleston.”
You can:
- Add it to a FAQ section on your door services page
- Publish it as a short blog post linked to the install recap
- Use it as the caption for your before-and-after photo on social media
The key here is to think like your next customer. If one person asked it out loud, ten more are probably Googling it.
Step 5: Create a Short Video for Reels or TikTok
You don’t need a film crew to create engaging content—just your phone and a clean jobsite.
Take your before-and-after photos or quick video clips and turn them into a short-form video (30–60 seconds) for Instagram Reels, TikTok, or YouTube Shorts. These platforms are built for visual transformations, and door installs are prime content.
Here’s a simple formula:
- Start with a before clip or photo
- Cut to the finished result
- Add text overlay or a quick voiceover: “Front door upgrade in Mesa, AZ—better insulation, better security, and way more style.”
- End with a CTA like “Thinking about a new door? Send us a message for a free quote.”
Even if you’re not trying to go viral, these videos show off your work in a format that’s easy to share, easy to scroll, and great for building brand visibility—especially with local hashtags and geo-tags.
Done consistently, it positions your business as modern, active, and trustworthy.
Step 6: Feature the Review (or Ask for One)
Every job is a chance to build social proof—and reviews are one of the most powerful ways to do it.
If the homeowner is thrilled with their new door, ask for a quick Google review before you leave or in a follow-up text. Include a direct link so it’s easy. If they already left a review? Use it!
You can:
- Add a quote to your blog recap
- Use it as a caption on your before-and-after photos
- Drop it into your next social post or project video
- Even pull a line from it for your homepage or testimonial slider
Example:
Our new front door looks amazing! Quick install, great service—highly recommend them if you’re in the Denver area.
When real customers speak up, it builds instant credibility. Use that momentum everywhere you can.
Step 7: Add the Job to Your Portfolio or Services Page
If you’re not adding completed jobs to your website, you’re missing a long-term SEO and trust-building opportunity.
Each door installation you complete—whether it’s a storm door in Madison, WI or a modern glass entry door in Gilbert, AZ—can live on your website as proof of your work. Add it to your “Recent Projects,” “Gallery,” or relevant service page.
Here’s what to include:
- 1–2 before-and-after photos
- A short description of the job (location, problem, solution)
- A link to the full blog post or review, if available
This turns one job into long-term local search power. It also helps new visitors visually connect the dots: “They did a project just like mine—and nearby, too.”
Over time, your website becomes a living portfolio that grows with every install.
Wrap Up: The Best Leads Start With the Work You’ve Already Done
Every door installation you complete is more than a finished project—it’s a marketing asset in disguise.
With just a few extra minutes and a simple content workflow, you can turn each job into something that builds trust, ranks locally, and brings in leads long after the tools are packed up. Photos, recaps, reviews, and short-form videos don’t just show what you do—they prove it, over and over again.
You don’t need a massive marketing budget to stand out. You just need to start using what you’re already doing.
Need help turning installs into content that converts? At BuildPro Media, we help door and window pros turn everyday jobs into high-performing digital content that drives leads and boosts visibility. Contact us today.